The GC Playbook is Client Quotient’s ongoing blog that distills candid conversations with in-house leaders into actionable tactics that outside counsel can implement to grow, nurture and sustain long-term client relationships. Each post delivers practical frameworks, checklists, and examples grounded in what GCs say actually wins business, builds relationships, and sustains trust over time.
What GCs Value Most (Vol. II): 7 Tips for Landing the Pitch
What GCs Value Most (Vol. I): 7 Habits of Great Relationship Partners
What GCs Value Most (Vol. IV): 7 Ways to Earn Client Trust
Dec 4, 2025
Abstract: Trust is the foundation of every great client relationship, but it isn’t built overnight and it isn’t maintained passively. This article highlights seven practical ways outside counsel can earn and sustain trust — drawn from recent conversations with over a dozen general counsel about what they value most in their outside counsel.
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What GCs Value Most (Vol. III): 7 Ways to Build New Client Relationships
Nov 19, 2025
Abstract: Below are seven practical ways to generate new client relationships in a manner that feels authentic, strategic and aligned with how general counsel actually want to engage.
VIEW ARTICLEWhat GCs Value Most (Vol. II): 7 Tips for Landing the Pitch
Oct 15, 2025
Abstract: This article identifies seven practical tips, based on recent conversations with over a dozen general counsel, on what actually moves the needle during the pitch process.
VIEW ARTICLEWhat GCs Value Most (Vol. I): 7 Habits of Great Relationship Partners
Jun 12, 2025
Abstract: This article highlights some of the defining habits that clients have come to expect from great relationship partners.
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